What Is The Difference Between Online And Traditional Marketing?

You’re probably thinking, okay, but what about traditional marketing? Are TV and radio promotions ineffective, or ads printed in newspapers and magazines that are far too outdated? You can find the answer by comparing the two marketing models, which ultimately have the same purpose. That of attracting customers, selling and building a brand image.

A different aspect is the costs , where online marketing emerges victorious . On the one hand, traditional marketing promotion channels cost a lot, while ads on websites, social media and YouTube videos, etc. are accessible. You publish an ad in the local newspaper, but it is available to the target audience only on the day of publication. If you want a new connection, you need to run a new ad campaign. And in the case of leaflets, you have a unique exposure compared to the site, which can bring your target audience into contact with your service or product for years at no additional cost.

Also, online marketing can be free in some situations due to the many existing techniques. Search engine optimization (SEO) provides the key to almost unlimited amounts of web traffic. The more you learn and understand SEO, this seemingly confusing and complex discipline, the more you will be able to appear organically in Google search results. And this organic search is important for online marketing. Given that most businesses do not have massive advertising budgets, online visibility is essential for long-term success.

It is possible that traditional marketing has evolved in recent decades, but the fundamentals remain the same. The sales techniques we use today are very much based on the four P’s of marketing : product, price, place and promotion.

At first glance, online marketing may look different from traditional marketing, because it mainly uses the fourth P – promotion. However, digital marketing is extremely effective because it does not ignore any of the four Ps, but uses them in a unique way, and sometimes even better than traditional marketing.

In terms of results , which surely interest you as much as costs, traditional marketing requires waiting times that can take weeks or sometimes months to see improvements in the business. On the other hand, when you start using online marketing you can notice significant increases in a short time.

Also, the results of a traditional marketing strategy cannot be easily measured. On the other hand, in online marketingit’s easy to determine a return on investment (ROI) using Google analytics tools. You can quickly see which technique is performing and which is not through Google Analytics, as well as, for example, market trend, inbound traffic, conversion rate, interested visitors, rejection rate and benefits. You can make real-time changes to your marketing strategy, add some keywords to better target your customers, and use social media channels that are free and used by almost everyone. , so they are more affordable. However, online marketing has a limitation on direct interaction with the potential buyer.

Online Marketing Tips for a Successful Strategy

Are you looking for simple and accessible ways for anyone to grow your business online?

Creating, maintaining and developing a presence and image of your business in the online environment is more important than ever. Given the huge volume of information in the online environment, the competitiveness that is growing, the potential customer tends to become more “immune” to the standard language of sales. Below are some simple and short tips for a successful strategy.

Set your goals

Before you get to work, set your goals that you want to achieve. Develop a promotion strategy, depending on your needs and possibilities, to guide you. Consider every aspect, from how you put it into practice to how you monitor / measure. Even if your goals in a strategy are short-term, analyze how it could help you in the medium or long term; don’t go for “hit and run” thinking because it will affect you in the long run.

Analyze the costs

Monitors / analyzes costs on an ongoing basis. Any online marketing strategy must include KPIs and close monitoring of ROI (return of investment). It constantly monitors the campaigns, identifies what works and what doesn’t, optimizes on the fly.

Interact

Look for relevant discussions in your niche and participate in a constructive way. Follow influential people in your niche on social networks.

Develop relationships

Build relationships with your fans, with influential people in your niche. Influential people in your niche can not only help you reach your target audience, but also increase your credibility and trust.

Understand the needs

Try to learn as much as possible about your target audience, understand their needs.

Support

It also offers support through Social Media channels, not only by phone / e-mail or ticket-based.

They are special

Personalize, pay attention to detail, try to make them feel special. Develop your strategies in such a way as to focus on the customer. You can have a more direct, more personal approach and give him for example: something extra, something gift or an extra benefit. All of this can turn into good reviews for your business.

Creativity

Your audience not only doesn’t live in a “one-size-fits-all”, but they’re already almost immune to the same type of content they see every day, several times a day.

Identify

Search, analyze where your audience is present. Is it on Facebook, Instagram, Twitter, Pinterest, forums? Once you identify, think about how to create “engagement” with them.

The message

Think of the message in a way that highlights the benefits that your product / service can bring in meeting their needs; it also includes the answers to possible questions.