You’re probably thinking, okay, but what about traditional marketing? Are TV and radio promotions ineffective, or ads printed in newspapers and magazines that are far too outdated? You can find the answer by comparing the two marketing models, which ultimately have the same purpose. That of attracting customers, selling and building a brand image.
A different aspect is the costs , where online marketing emerges victorious . On the one hand, traditional marketing promotion channels cost a lot, while ads on websites, social media and YouTube videos, etc. are accessible. You publish an ad in the local newspaper, but it is available to the target audience only on the day of publication. If you want a new connection, you need to run a new ad campaign. And in the case of leaflets, you have a unique exposure compared to the site, which can bring your target audience into contact with your service or product for years at no additional cost.
Also, online marketing can be free in some situations due to the many existing techniques. Search engine optimization (SEO) provides the key to almost unlimited amounts of web traffic. The more you learn and understand SEO, this seemingly confusing and complex discipline, the more you will be able to appear organically in Google search results. And this organic search is important for online marketing. Given that most businesses do not have massive advertising budgets, online visibility is essential for long-term success.
It is possible that traditional marketing has evolved in recent decades, but the fundamentals remain the same. The sales techniques we use today are very much based on the four P’s of marketing : product, price, place and promotion.
At first glance, online marketing may look different from traditional marketing, because it mainly uses the fourth P – promotion. However, digital marketing is extremely effective because it does not ignore any of the four Ps, but uses them in a unique way, and sometimes even better than traditional marketing.
In terms of results , which surely interest you as much as costs, traditional marketing requires waiting times that can take weeks or sometimes months to see improvements in the business. On the other hand, when you start using online marketing you can notice significant increases in a short time.
Also, the results of a traditional marketing strategy cannot be easily measured. On the other hand, in online marketingit’s easy to determine a return on investment (ROI) using Google analytics tools. You can quickly see which technique is performing and which is not through Google Analytics, as well as, for example, market trend, inbound traffic, conversion rate, interested visitors, rejection rate and benefits. You can make real-time changes to your marketing strategy, add some keywords to better target your customers, and use social media channels that are free and used by almost everyone. , so they are more affordable. However, online marketing has a limitation on direct interaction with the potential buyer.