Are you looking for simple and accessible ways for anyone to grow your business online?

Creating, maintaining and developing a presence and image of your business in the online environment is more important than ever. Given the huge volume of information in the online environment, the competitiveness that is growing, the potential customer tends to become more “immune” to the standard language of sales. Below are some simple and short tips for a successful strategy.

Set your goals

Before you get to work, set your goals that you want to achieve. Develop a promotion strategy, depending on your needs and possibilities, to guide you. Consider every aspect, from how you put it into practice to how you monitor / measure. Even if your goals in a strategy are short-term, analyze how it could help you in the medium or long term; don’t go for “hit and run” thinking because it will affect you in the long run.

Analyze the costs

Monitors / analyzes costs on an ongoing basis. Any online marketing strategy must include KPIs and close monitoring of ROI (return of investment). It constantly monitors the campaigns, identifies what works and what doesn’t, optimizes on the fly.


Look for relevant discussions in your niche and participate in a constructive way. Follow influential people in your niche on social networks.

Develop relationships

Build relationships with your fans, with influential people in your niche. Influential people in your niche can not only help you reach your target audience, but also increase your credibility and trust.

Understand the needs

Try to learn as much as possible about your target audience, understand their needs.


It also offers support through Social Media channels, not only by phone / e-mail or ticket-based.

They are special

Personalize, pay attention to detail, try to make them feel special. Develop your strategies in such a way as to focus on the customer. You can have a more direct, more personal approach and give him for example: something extra, something gift or an extra benefit. All of this can turn into good reviews for your business.


Your audience not only doesn’t live in a “one-size-fits-all”, but they’re already almost immune to the same type of content they see every day, several times a day.


Search, analyze where your audience is present. Is it on Facebook, Instagram, Twitter, Pinterest, forums? Once you identify, think about how to create “engagement” with them.

The message

Think of the message in a way that highlights the benefits that your product / service can bring in meeting their needs; it also includes the answers to possible questions.